Introduction
Receiving a trademark registration refusal notice in Vietnam can make you feel unpleasant.
But, that is not the end!
You have the right to appeal against trademark registration refusal in Vietnam, and knowing the right steps can make all the difference.
Foreign companies often encounter unexpected complexities when navigating Vietnam’s trademark laws, potentially jeopardizing their brand protection strategy.
Fortunately, understanding the appeals process clearly and methodically can effectively turn around an initial refusal. This guide walks you through the essentials, answering the of appealing a trademark registration refusal.
Who Can Appeal Against Trademark Registration Refusal in Vietnam?
Any trademark applicant—local or foreign—can appeal a trademark registration refusal decision issued by the Intellectual Property Office of Vietnam (IP Vietnam). This includes businesses, individuals, and legal representatives authorized by applicants.

What is an Appeal Against Trademark Registration Refusal in Vietnam?
An appeal against trademark registration refusal is a formal legal procedure whereby applicants challenge IP Vietnam’s decision to reject their trademark registration application. Appeals must demonstrate clear reasons and supporting evidence that the initial refusal was incorrect or unjustified.
When Should You Appeal Against Trademark Registration Refusal in Vietnam?
Right, timing is critical!
You must file your appeal within 90 days from the date of receiving the refusal notice. Missing this deadline forfeits your right to appeal, permanently closing the door on your current trademark application.
Where Do You File the Appeal?
Appeals must be submitted directly to IP Vietnam’s headquarters located in Hanoi or through its representative offices in Ho Chi Minh City and Da Nang. Foreign companies often prefer appointing a local representative or trademark attorney for convenience and compliance.
Why Appeal Against Trademark Registration Refusal in Vietnam?
A successful appeal protects your brand identity, secures your market position, and prevents competitors from using similar trademarks. Not appealing effectively grants competitors the opportunity to exploit your brand reputation.
How to Appeal Against Trademark Registration Refusal in Vietnam (Step-by-Step)
Analyze the Refusal Decision
-Carefully review the official refusal notice to understand specific grounds for rejection.
Collect Evidence and Supporting Documentation
-Gather sufficient evidence and relevant precedents proving your trademark’s distinctiveness and eligibility.
Prepare and Submit the Appeal Letter
-Draft a comprehensive appeal clearly addressing the points raised in the refusal.
-Provide strong, legally sound arguments, referencing applicable Vietnamese trademark law.
Pay the Appeal Fees
-Ensure all associated fees for the appeal procedure are paid in full.
Engage Professional Assistance
-Hiring an experienced local trademark attorney significantly increases your chances of success.
Follow Up Regularly
-Regular communication with IP Vietnam helps track progress and respond promptly to additional inquiries.
Consider Alternative Strategies
-If your appeal is unsuccessful, evaluate other legal strategies such as filing a new application or negotiating coexistence agreements.
Frequently Asked Questions (FAQ)
Q1: What are common reasons for trademark refusal in Vietnam?
Common grounds include lack of distinctiveness, similarity with existing trademarks, and misleading or descriptive marks.
Q2: Can a refusal be partially appealed?
Yes, partial appeals focusing on specific goods or services listed in the refusal are permitted.
Q3: How long does an appeal process usually take?
Typically, an appeal decision takes around 6 to 12 months, depending on case complexity.
Q4: Is it mandatory to hire a local lawyer?
Not mandatory, but strongly recommended for accuracy, efficiency, and local legal compliance.
Q5: What happens if the appeal is rejected again?
Applicants may initiate a second-level appeal or consider litigation in Vietnam’s courts.
Conclusion
Navigating trademark registration refusals can be daunting, especially in a foreign legal environment. However, understanding your rights and strategically managing the appeal process significantly boosts your chances of securing your trademark. By carefully following these crucial steps, foreign companies can successfully overturn an initial refusal, protecting their brand identity and commercial interests in Vietnam.
ANT Lawyers, Law Firm in Vietnam
We help clients overcome cultural barriers and achieve their strategic and financial outcomes, while ensuring the best interest rate protection, risk mitigation and regulatory compliance. ANT lawyers has lawyers in Ho Chi Minh city, Hanoi, and Danang, and will help customers in doing business in Vietnam.
How ANT Lawyers Could Help Your Business?
You could learn more about ANT Lawyers IP Practice or contact our Intellectual Property Lawyers in Vietnam for advice via email ant@antlawyers.vn or call our office at (+84) 24 730 86 529